Courses
Rich and Esther Beitzel
“Basic Portraiture – It’s That and More!”
Gain control and confidence for your portrait photography. Learn about lights, modifiers, ratios and patterns of light. Understand basic posing concepts that flatter your subject. Use composition to merge the subject with the background and props. Pickup tips to avoid “fuddling” during a session. Rich will show you how to work with a variety of subjects using studio lighting, window light, outdoor lighting and on location techniques. In order to try out your newly acquired knowledge, he will hand out assignments and turn you loose. Studio workflow, sales and marketing will wrap up the week, plus Rich’s insights on portraiture's most important aspect – psychology!
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Mark Campbell
If you find yourself working all hours of the night just to try to catch up on your digital files, then this program is for you! Designed to help you take back control of your life, you will see firsthand the advantages of working with RAW files—not only from a quality standpoint, but an efficiency one as well.
The class will begin by capturing images using a variety of techniques designed to make life easier once you get behind the computer, and then establishing a workflow for your studio that actually makes sense and works! Topics covered will include:
Simplified capture techniques that allow you to focus on your subject—not your camera
Working with RAW files quickly and efficiently
One-Step color correction
Color Management
Automation (especially actions) that will let you go home at night!
Retouching and Eye Enhancement
Working with B&W and toned images
Layers and Channels and Masks (Oh my!)
Printing (either on your own or via a lab)
More shortcuts than you can shake a stick at (plus easy ways to remember them!)
Creating composites and other creative photo layouts
In addition, we’ll discuss third party plug-ins, filters and actions that can enhance your images, creating a product that sets you apart from your competition. We’ll even show you how to sell your images in a way that increases your customer satisfaction and your average!
All work files will be provided on DVD. This class is a hands-on experience that will send both you and your computer home on fire and ready to go! Don’t spend another day doing things the hard way!
Jeff
Gump “The
Profitable Business
Sports Photography”
Sports photography is the fastest growing and most profitable business opportunity in the photographic market. Whether you want to expand your current operations or are looking for a new profit opportunity, you will develop a winning strategy for success in this lucrative market as you learn from Jeff Gump, a veteran ports Photographer of more than 20 years.
The Secrets to Booking Leagues
Schools versus Sports "Same Thing – Only Different"
Backgrounds That Really Get Attention
Learn how to photograph and make your own backgrounds for a fraction of the cost of commercial ones.
The "Perfect" On-Location Shoot – 10 to 1000 Children
Marketing to Leagues
Fundraising for Leagues – That Really Works
New Products in the Industry
Laying Out the Perimeters of a Shoot
Action Photography That Really Pays – Without a 600 mm Lens!
Learn the secrets of “posed action” and high-end graphic posters.
Janice Wendt
“Recapture Your Vision - Image Enhancement Techniques”
Ever wonder why your captured images do not live up to your expectations. The exposure was right, the lighting was right, and most important, the framing was right. But the image did not live up to what you envision. Learn re-touching techniques that bring back the “alive” feeling, the mood, and all that inspired you when you committed to capture the image.
Techniques that will be taught in this class will remove the need for tedious selections and endless numbers of steps. These lessons are developed in such a way to save countless hours in front of your computer screen. Janice will teach how to get the most out of your workflow, optimizing raw images, noise reduction techniques, global adjustments vs. targeted adjustments, selective enhancements, bringing out detail, applying traditional techniques, black and white images from color capture and creating a style with your retouching.
Janice’s teaching technique is designed to energize and inspire the students to see what is possible in the final steps of image preparation. Tools to be used include: Photoshop CS4 and the full suite of Nik Software products.
Ken
Sklute “Weddings-
It’s All in the Light”
"It's all in the Light!" is a program that covers lighting techniques in detail. I work with and show window light, single flash, multiple flashes, working with various light modifiers, working with tungsten light and of course the mixed bag of existing illumination to capture wedding images. Light is the common denominator and this motivating look into the diverse areas of photography will provide all who attend a new outlook and excitement to get out there and have fun making images with their new found vision! During this hand's on, weeklong course will examine working with high ISO's, time lapse and capturing video to make your weddings take on a very contemporary approach to help you create different vision to attract new, high end clients and place yourself far above your competition!
Larry Peters
“Growing Your Business in a Changing High School Senior Market”
Learn from the man that wrote the book on High School Senior Photography. What’s great for you is the practices that Peters teaches and uses WORKS. The system works in a small town or a large town.
You will learn : How to find seniors, market to them and to increase your order sizes, more than you could ever imagine.
Have a ball in a photo instructional shoot that will leave you wanting to go home and put into practice all the new ideas that you have.
We’re going to do it all, creative lighting and even an UNDERWATER PORTRAIT SHOOT.
If you want to be inspired, pumped up or even just find out what senior photography is all about, you can’t afford to miss this class.
Bruce and Josh Hudson
“A Week with Hudson and Hudson – Marketing and Imaging
What does it take to be successful in this business of professional photography today? Well, to tell you the truth, there’s no silver bullet–a ton of factors will determine your level of financial success. Effective marketing, sales, and dynamic image creation are just to name a few. But many of the marketing strategies that worked wonderfully in the past are just not that effective anymore. The style of photography is also changing rapidly before our eyes. How are you selling your images, if you are actually selling any at all? Online? Proof books? CD? How you present your images to your clients can make all the difference when trying to make a living as a pro.
Many photographers tell Bruce and Josh that they are tired of working
harder and longer only to fall further behind and get bogged down by day
to day work! Lack of sales, marketing that just doesn’t work, and
countless hours of Photoshop production have many ready to throw in the
towel.
Not to worry, though–Bruce and Josh have the answers and solutions to all of your questions, concerns, and day to day frustrations you are experiencing! Bruce, a successful 27-year veteran and studio owner in the Seattle area (see bio), has a passion for sharing what works in business and the art of photography with image creators all across the country. Josh Hudson, Bruce’s son and business partner (see bio), brings to the team a fresh, young vision of business and marketing as they are conducted in today’s world. He is one of the top social media and Internet marketing minds in the profession today.
“I’ve had the privilege of knowing Bruce
from the beginning of his career 27 years ago. His studio has always
thrived because he is able to evolve and adapt as the market changes.
Studying with Bruce will drastically improve your business and your
life”. - Steve Sheanin, Rangefinder Magazine- CEO & Editor, WPPI-
Founder & CEO
Together, Josh and Bruce create a dynamic duo that will teach you not only the photographic side of being a successful and sought after photographer in your city or town, but the marketing, sales, and business management needed to succeed in this highly competitive profession. During their jam-packed week the Hudson team will discuss:
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The art of marketing: Past, present, and future
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Maximizing your sales: Double, triple your sales
overnight!
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The social media phenomenon: How to capitalize and
actually make some serious money from Facebook, YouTube, and more!
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Designing and optimizing a highly effective
website so you will be found!
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Creating images that command impact: High
impact=Better profits
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Lighting in any location, any condition…even full
sun!
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Re-branding and re-inventing your studio
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All this and much more during this amazing week!
“I’ve had the pleasure of teaching with
Bruce at The Texas Professional School for many years. His class is one
of the most popular and comments from the students have always been
outstanding! Last year I was in Seattle and finally saw Bruce’s
operation and lifestyle, he walks the talk!” - Doug Box, Industry Leader
If you’re looking for answers to both the tough photographic and frustrating business questions, Bruce and Josh’s week long experience is where you need to be! See you there!
Doug Box and Randy Kerr - “Environmental, On Location, In-Home Portraits, using Off-Camera Flash,
Reflectors and Continuous Light”
Learn easy techniques for using Continuous Lights to create beautiful portraits. See how Continuous Light sources are the perfect answer for fusion sessions combining video and still photography.
We will discuss how Off-Camera Flash techniques can help you create dramatic portraits in nature and how you can combine flash and sunsets for stunning portraits.
You will learn how proper f-stop, shutter speed, and ISO allow you to control Depth of Field to give you creative power over your images as well as see professional techniques for using translucent scrims and reflectors to supplement available light for better portraits.
You will be given strategies to capture your images correctly in the camera to save you a lot of time in post-production. You will also take home the top ten business tips for this uncertain time in our industry.
• Can’t always shoot during the “sweet light “ time?
• Can’t find “Great Light” outdoors?
• It is overcast and you can’t find any direction to the light?
• Hate that “On Camera Flash” look?
• Tired of taking too much equipment on location?
• Want an easy system for twin lighting at weddings?
• Tired of buying the wrong equipment or junk?
• Want to better utilize the flash you already own?
• Want really distinctive lighting?
• Want to add direction of light to your outdoor portraits?
• Want an easy set up for In-Home sessions?